About Zowie Heywood: She recently graduated from Massey University majoring in Fashion Design and minoring in Textiles from which she gained a Bachelor of Design qualification (that she proudly passed with first class honours).
Shortly after graduating from university and gathering a further 2 years of industry experience (with another employer in the Fashion industry), Zowie Heywood decided it was time to start-up her own business.
‘Zowie Dee’ was born.
When did you first get the urge to start ‘Zowie Dee’?
Ever since I can remember; I always wanted to start a creative business and from the age of 10 I figured out that I wanted to get into fashion design. I started my first Fashion Design course at the age of 12.
How long were you in business before you earned a profit?
About 5 months, although the money is still minor that can be classed as profit, and realistically I won’t be making a profit until at least 5 years into the business as the money is needed to help the business grow and flourish into everything I want it to become.
From your experience, what stresses and pressures are involved in entrepreneurship?
- Trying to figure out ways around a variety of challenging obstacles, which seem to happen no matter how much planning you have done in advance.
- Book-keeping and the legalities of running a business – going to business courses (which are funded by the government) are an excellent way to gain these skills and I highly recommend them, no matter how confident you perceive yourself; because without this additional training, it’s easy to overlook the little things that could end up costing you (your business) a lot of money.
- Time management – it’s easy to get distracted, especially when working from home. It’s important to know yourself well enough so that you can identify what habits will work for (or against) you. I make it a habit to time myself at work; this way I know how much time I am spending on each task; this helps me stay focused on what is really important so that I continue to work at a profit.
- Starting out in business – it’s more difficult when you don’t have employees to delegate to; which means that long hours of your time is needed for additional tasks (such as administration). This can be quite frustrating when you want to be working on the main things you passionately started the business for in the first place. I pretty much do everything, and that’s not easy.
- Despite all the years of preparation I have put in, there are still many things I don’t know. But you just have to bite the bullet.
- You have to work long hours – and the more productive you are (less distractions) the better the financial outcome.
- It takes a long time to build the trust that’s needed to get good reputation in the fashion industry; which is why you’ve got to be in it for the long haul.
- With all the constant focus on what needs to be done, it’s easy to forget how much you’ve accomplished – so it’s good to reflect at times, look back and be thankful for what you’ve achieved.
How do you differentiate yourself from your competition?
- I go out of my way to make every client feel like an individual. I want all my clients to have a positive experience. I’ll go above and beyond what is usually expected to ensure that my clients are satisfied – even if that means having several consultations with a client.
- If a client wants me to design something new for them, I’ll do so at my own expense (only charging them for the outfit that they actually buy). I pride myself on quality.
- My designs are inspired by Wellington culture; there’s a real energy and vibrancy about this city and its arts that I like to translate into the garment designs I create.
- ‘Zowie Dee’ has a growing identity in giving back to the community; this is in parallel to my own personal values.
- I’ll train up, give work experience and share my knowledge with anyone who is passionate about Fashion design (and alterations).
Who has encouraged you and/or inspired you the most and what motivated you to attain the success you have achieved so far?
Most people I’ve met have encouraged me in some way. Especially since I came to New Zealand, most people I have met responded enthusiastically when I shared my passion for Fashion design. This encouragement really boosted my confidence, my desire to start a Fashion design and alteration business became more feasible (in my mind) and I got to believing I could actually do it.
There were even moments in my life (when I’d been doubtful, or feeling down) where teachers have told me how great it was to have the privilege of being my teacher, because they felt that I had the potential to become inspirationally successful as a fashion designer.
I’m motivated by the lifestyle of doing what I love and being self sufficient. Having my own business means I can use my own talents and abilities to help and inspire people.
Was there a major turning point in your life that attributed to your success? If so, what was it and how did it help bring about your success?
Before moving to New Zealand, I didn’t have a lot of confidence in myself; but in my 5th form year I was asked to see the school Career advisor. I remember telling her not to waste her time with me, because my grades weren’t that good and I wasn’t an academic. Back in my hometown in England, very well educated students are generally the only ones who have the privilege of selecting a great career.
The career advisor gave me some advice and encouragement that changed my attitude, restored my confidence and gave me hope. She told me that it doesn’t matter where I’m from, what I’ve done, what I look like, or what the grades are I have acheived to date. I can do anything I truly desire and that if I follow my heart (pursuing what I love), I’ll be able to put all the effort in that is required and achieve it – because of my passion.
What inspired you to volunteer your business into the charity event?
I care about people and I want to help them. I love to give back to the community. I enjoy teaching also, and feel good about inspiring others to succeed. It seems only fair to me that I give back to the community, because they’re the reason I’ve got this far in the first place. I truly appreciate everything I get in life, because I’ve experienced what it’s like not to as have much, and to work very hard for what we do get.
What did you do specifically at the charity event?
I donated garments, product and services for the auctions – to raise money and awareness for maternal health in the Pacific islands.
What were you thinking before and during the event?
I was nervous, excited and very proud to be part of a good cause. I was also hopeful that the venue would perform to its full capacity. I’m very passionate about the causes that I support.
What advice would you give to other entrepreneurs, considering involvement in a charity event?
Let people know about what you’re interested in and get involved.
Is there anything else, in addition to the event (and your qualifications) that brought about that success?
I consider myself to be a stubborn person (but in a good way); when I’m passionate about something and I’ve made up my mind to pursue it, then I’ll just keep going until I achieve it. When people mention the possibility of failure, I just acknowledge it as a learning experience. You just keep on learning, trying and figuring out how to make it all work. In addition, I would definitely say that it’s all about attitude and knowing yourself.
From your experience, what would you say are the fundamental keys to success?
- Can-do attitude/believing in yourself/positivity
- Knowing yourself, what you’re strengths are and what you’re passionate about
- Motivation
- Determination and drive/being persistent despite setbacks
- Appreciating the value in what you’ve got and giving back with gratitude
- Networking with everyone you meet/enjoy talking to people
- Industry experience/knowledge/good mentors
If you’d like to know more about ‘Zowie Dee’, you can visit Zowie’s facebook page:
http://www.facebook.com/inbox/?ref=mb#/pages/Zowie-Dee/211150505276?ref=ts

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